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Jul 28, 2022. For "The Bitter Boys", tapping into bold taste and strong flavor became their dish for success. Viewpoints revealed by Entrepreneur contributors are their own. Now officially a decade strong, Hella Cocktail Co. is a botanically inspired beverage and mixer company cofounded and led by Jomaree Pinkard (CEO), Eddie Simeon (CMO), and Tobin Ludwig (COO) aka "The Bitter Boys." These friends turned business partners transformed their shared passion from simple beginnings in a small Brooklyn apartment or condo to what is today, a nationally dispersed line of crafted bitters, mixers and the first-of-its-kind Bitters & Soda.
Devoted to developing raised option in the mixed drink market, it is the brand's mission to inspire self-confidence in the "Hella Curious" and guarantee there is area for all to bring their authentic selves to the table. Those core concepts of credibility and inclusivity have remained directing forces for Hella Mixed drink Co.
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It is these values matched with the brand name's dedication to unequaled quality and taste that has actually grown the company to over 20,000 points of circulation nationwide. Dish for success "It comes down to utilizing real, high-quality ingredients at the end of the day," states Tobin Ludwig. "Even back when we were simply beginning to extract our signature bitters in mason containers, we comprehended that what you put into your product is what you'll leave it so we only utilized the best ingredients we might get our hands on.
From the signature craft bitters that started all of it, to superior mixed drink mixers in fan-favorite ranges like Bloody Mary and Habanero Margarita, to the current category-creating line of B